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RBGO was founded with 3 goals in mind:

1. Creating a Platform for Gender Non-Conforming & Trans Artists

All of the Artists at RBGO identify as gender non-conforming, non-binary, and trans.  ​

2. Providing an Inclusive Shopping Experience that is Socially Responsible & Ethically Conscious.

RBGO offers one-of-a-kind, LGBTQIA2SP+ gifts that are eco-friendly and sustainably sourced.  Our Art Prints/Greeting Cards are made from recycled hemp.  Our Tote Bags are made from recycled cotton.  All mailing packing is made from 100% recycled material and is recyclable.

3. Utilizing Profits from Sales to Support Black, Trans Women, Femmes, & Gender Non-Conforming Folks Who Suffer as a Result of Systematic Oppression.

RBGO donates 20% of profits to the following organizations: TGIJP; Marsha P. Johnson Institute; Ruth Ellis Center; Black Excellence Collective; Trans Tech Social Enterprises; National Center for Transgender Equality; Campaign for Southern Equality; Transplus.org; Sylvia Rivera Law Project; Lavender LibraryG.L.I.T.S.; and the Griffin-Gracy Educational Retreat and Historical Center.