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RBGO was founded with 3 goals in mind:

1. Creating a Platform for Gender Non-Conforming & Trans Artists

All of the Artists at RBGO identify as gender non-conforming, non-binary, and trans.  ​

2. Providing an Inclusive Shopping Experience that is Socially Responsible & Ethically Conscious.

RBGO offers one-of-a-kind, LGBTQIA2SP+ gifts that are eco-friendly and sustainably sourced.  Our Art Prints/Greeting Cards are made from recycled hemp.  Our Tote Bags are made from recycled cotton.  All mailing packing is made from 100% recycled material and is recyclable.

3. Utilizing Profits to Support Black, Trans Women, Femmes, & Gender Non-Conforming Folks.

RBGO donates 10% of profits to organizations that support black, trans women, femmes, and gender non-conforming folks who suffer as a result of systematic oppression.